east hotel became first Lifestyle Preferred hotel in Hamburg
A cooperation with the Preferred Hotel Group
As of January 1, 2018 the east group is part of the Preferred Hotel Group.
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections – Legend, LVX, Lifestyle, Connect, and Preferred Residences – Preferred Hotels & Resorts connects discerning travellers to the singular luxury hospitality experience that meets their needs and life and style preferences for each occasion.
Every property within the portfolio is required to maintain the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Programme.
We are delighted to have been chosen by Preferred Hotels & Resorts to the exclusive Lifestyle Preferred Hotel in Hamburg.
The iPrefer™ hotel rewards program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience.