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The east Hotel
in St. Pauli

The 4-star Superior Design Hotel

The east hotel has been the prime spot for chic accommodations, artisan dining, and vibrant nightlife ever since opening its doors in 2004. Situated in the legendary district of St. Pauli, the east attracts designers, gourmands and tourists from all around the world, marveling at its uniqueness and exceptional cuisine. The warm welcomes and tranquil, spacious rooms established east as the home away from home, a true harbor of mind.

  • 172 bedrooms (non-smoking)
  • Centrally located
  • Spa & Wellness
  • Vibrant east Restaurant & Bar
  • east Sporting Club
  • Underground parking
  • Alfresco Dedon Island Lounge
  • Only cashless payment
  • Sustainability Strategy
  • Dogs are welcome

east Rooms & Suites

Chicago based star designer Jordan Mozer envisioned "rooms that bring joy" when creating east in 2004. All Jordan Mozer rooms have a free-standing king bed and an open plan bathroom. A highlight and guest favourite are the east Splash rooms with a bathtub that fits two. With the expansion of the hotel in 2020 Giorgio Gullotta created new Lofts and Studios showing a state-of-the-art modern industrial design.

See our rooms

Preferred Hotels & Resorts

The east Hotel Hamburg has been part of the Preferred Hotel Group since January 1st, 2018. Preferred Hotels & Resorts is the world's largest independent hotel brand and represents more than 650 exceptional hotels, resorts and small hotel groups in over 85 countries.

The five globally operating collections - Legend, LVX, Lifestyle, Connect and Preferred Residences - provide discerning travelers with a unique and luxurious travel experience for every occasion.

The so-called excellence standards of the Preferred Hotel Group are checked annually on site by professional, anonymous third-party providers. We are particularly pleased to have been selected as the Hamburg Lifestyle Preferred Hotel by Preferred Hotels & Resorts.

The story of east.
One upon a time...

At the time of the iron foundry

The east design hotel opened in 2004 at a historic location. Before 1850, the site was built on with a factory building with foundry furnaces. In 1851 the factory was destroyed to the ground by a fire. In 1888 the “St. Pauli Eisenwerke R. Lohse & Co.” were built on the remains of the ruin.

Just four years later, part of the factory was destroyed again by another fire, but was rebuilt in the same year. The ironworks became the “Schenck & Co.” iron foundry and machine factory. On the ground floor of the main hall was the foundry with the ovens and cast iron pans (today: Yakshi's Bar, restaurant, reception).

During World War II

The coal to fire the ovens was delivered via the casemates (today: part of the east restaurant) on Simon-von-Utrecht-Straße. On the upper floor there was the "mechanical processing" and the model making workshop with drilling machines, milling machines and lathes. The raw materials were delivered from Clemens-Schultz-Straße and stored in a single-story hall.
A total of around 100 workers are expected to work at “Schenck & Co.” have worked.
During the Second World War, a large part of the factory building was destroyed by bombs in 1943.
Forty years later, "Schenck & Co." shut down.

The creation of the east hotel

The old iron foundry stood empty for many years until the then founders around Christoph Strenger had the idea of establishing an overall gastronomic concept there.
With the help of investors and the founding of a company, the hotel project with restaurants and conference rooms was completed in just 36 months of construction and opened on October 28, 2004.

The American designer Jordan Mozer from Chicago was in charge of the architectural design.

Concierge Service
Concierge Service

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east Restaurant

Once upon a time...

History of east