Modern glass building with a wavy roof on the water, with docked boats in the foreground illuminated by golden sunlight.

The northern pearl

Between the Elbe and pure energy – Welcome to Hamburg!

Hamburg isn’t a city that reveals itself at first glance. It needs to be experienced – in the rain on the Reeperbahn, in the sunlight by the Elbe, or in the twilight of the Speicherstadt. It’s reserved, raw, and beautiful – a true character with depth and style.

And who better to guide you through this city than us – the team at east? As passionate hosts with deep roots in Hamburg, we know and love this city in all its facets – and we’re excited to share our perspective with you: personal, authentic, and with an eye for the extraordinary.

What lies behind the façade of the Deichtorhallen? Where can you still get a great coffee at midnight? And which spots remain undiscovered even by locals? Here you’ll find inspiration, insider tips, and carefully curated recommendations – straight from us to you. Not your average travel guide, but a behind-the-scenes look at the city – from people who truly know Hamburg.

Whether it’s your first time here or you’re already a regular: discover what makes this city so unique...

Out & About
Art & Museums
Shopping & Strolling
Business Travel
Party & Nightlife
Restaurants & Bars

Shopping & Strolling

Hamburg's best weekly markets

Fancy a taste of real Hamburg? Treat yourself to regional delicacies, fragrant street food, and a lively market atmosphere right in the heart of the city.

Photo: Mediaserver Hamburg / Lisa Knauer

Stroll in style

Architecture meets shopping desire – Hamburg’s passages and malls invite you to stroll and discover in style.

Between brick charm and glass galleries, the city reveals its most elegant side.

Photo: Mediaserver Hamburg / Julia Schwendner

Hamburg's Vintage Gems

Classic jewels, sustainable finds, and true one-of-a-kind pieces - Hamburg’s second-hand scene tells stories and invites to a unique treasure hunt.

Photo: Mediaserver Hamburg / Julia Schwendner

A blue basket filled with a stack of various handwritten postcards and letters, some with colorful illustrations.

Top 10 Souvenirs from Hamburg

A piece of Hamburg for your suitcase.
Design, taste and Hanseatic charm – these souvenirs prove that keepsakes can be stylish too.

Photo: Unsplash / Kevin Charit

Two wooden coat hangers on a wooden coat rack, against a pink background with soft lighting.

Westfield Hamburg Überseequartier

Between Elbe Views, Design Finds and New Favorites - Why a visit to the Überseequartier feels like a mini city escape – and why you’ll almost certainly stay longer than planned.

Photo: Unsplash / Charles Hsiao

Modern hotel room with a wooden desk, chair, hanging lamps, TV, large windows with transparent curtains, and a visible part of a white bed.

Rethinking Business

Hamburg combines accessibility with style, scene and substance - in the east, the business trip becomes an inspiring experience.

Modern kitchen with exposed pipes, large windows, dark cabinets, and a table with a tropical flower arrangement.

Room for Ideas

At east meetings aren’t standard appointments – they’re real encounters shaped by style, flexibility, and inspiration.

Our series "Space for ideas - Meetings at east" explores what happens when spaces don’t just host, but contribute.

Modern conference room with tables, black chairs, glasses, green apples, notepads, and a projection screen in front of white curtains.

Room for ideas - Part I

How does a space shape collaboration? Here work environments offer more than just functionality.

Discover how thoughtful architecture and flexible design open up new perspectives for working together.

Modern kitchen countertop with snack bowls, glassware, fruit, and decorative plants, with shelves for glasses and plates underneath.

Room for ideas - Part II

New spaces, new possibilities: Our new conference floor combines light, loft character, and flexibility.

Discover how Amber, Pepper, and Olive create a unique environment for contemporary work formats and meaningful encounters.

A welcoming hotel reception area with colorful chairs, warm lighting, and glass doors that reflect the interior light.

Between Check-in & Check-out

Business trips don’t have to run like clockwork.

During your stay, there's space for clarity, regeneration – and renewed energy.

24 hours at the east

Here, clear structure, inspiring encounters, and conscious shifts in perspective come together to create a harmonious experience.

Discover how work and downtime blend effortlessly into a state of flow in the heart of Hamburg.

Kiez for Beginners

Legendary nights, cultural diversity, and authentic Kiez atmosphere – a tour through Hamburg's most famous district.

Photo: Mediaserver Hamburg / Konstantin Beck

Celebrate out of the ordinary

From Tokyo-style karaoke and pub quizzes to secret warehouse raves - Hamburg celebrates in creative, interactive, and always surprising ways.

Photo: Mediaserver Hamburg / Christian Brandes

Small stages, big emotions

Hamburg’s live music scene captivates with its diversity, intimacy, and unmistakable Kiez charm.

Photo: Unsplash / Leon Rockel

Hamburg's vibrant scene

When the night glows in every color: Discover Hamburg’s queer hotspots, pulsing dance floors, and unforgettable stage moments - a nightlife guide beyond the ordinary.

Photo: Unsplash / Raphael Renter

Labskaus, Franzbrötchen & more

Classics with a modern twist! Discover how Hamburg’s favorite dishes are being revived with fresh flair, creative ingredients, and unexpected ideas...

Photo: Mediaserver Hamburg / Wim Jansen

Hamburg for Veggies & Vegans

Vibrant flavors meet heartfelt charm: Hamburg’s plant-based cuisine reveals how personal and surprising vegan dining can be. A taste of joy that connects and inspires.

Photo: Unsplash / Thrinh Minh

Between Brickwork and Skyline

What makes our east cosmos Hamburg’s best-kept secret? Three unique locations, an unexpected dose of local flair, and endless moments to savor. Curious?