The northern pearl
Between the Elbe and pure energy – Welcome to Hamburg!
Hamburg isn’t a city that reveals itself at first glance. It needs to be experienced – in the rain on the Reeperbahn, in the sunlight by the Elbe, or in the twilight of the Speicherstadt. It’s reserved, raw, and beautiful – a true character with depth and style.
And who better to guide you through this city than us – the team at east? As passionate hosts with deep roots in Hamburg, we know and love this city in all its facets – and we’re excited to share our perspective with you: personal, authentic, and with an eye for the extraordinary.
What lies behind the façade of the Deichtorhallen? Where can you still get a great coffee at midnight? And which spots remain undiscovered even by locals? Here you’ll find inspiration, insider tips, and carefully curated recommendations – straight from us to you. Not your average travel guide, but a behind-the-scenes look at the city – from people who truly know Hamburg.
Whether it’s your first time here or you’re already a regular: discover what makes this city so unique...
- Out & About
- Art & Museums
Shopping & Strolling
Hamburg's best weekly markets
Fancy a taste of real Hamburg? Treat yourself to regional delicacies, fragrant street food, and a lively market atmosphere right in the heart of the city.
Photo: Mediaserver Hamburg / Lisa Knauer
Stroll in style
Architecture meets shopping desire – Hamburg’s passages and malls invite you to stroll and discover in style.
Between brick charm and glass galleries, the city reveals its most elegant side.
Photo: Mediaserver Hamburg / Julia Schwendner
Hamburg's Vintage Gems
Classic jewels, sustainable finds, and true one-of-a-kind pieces - Hamburg’s second-hand scene tells stories and invites to a unique treasure hunt.
Photo: Mediaserver Hamburg / Julia Schwendner
Top 10 Souvenirs from Hamburg
A piece of Hamburg for your suitcase.
Design, taste and Hanseatic charm – these souvenirs prove that keepsakes can be stylish too.
Photo: Unsplash / Kevin Charit
Westfield Hamburg Überseequartier
Between Elbe Views, Design Finds and New Favorites - Why a visit to the Überseequartier feels like a mini city escape – and why you’ll almost certainly stay longer than planned.
Photo: Unsplash / Charles Hsiao
Business Travel
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Rethinking Business
Hamburg combines accessibility with style, scene and substance - in the east, the business trip becomes an inspiring experience.
Room for Ideas
At east meetings aren’t standard appointments – they’re real encounters shaped by style, flexibility, and inspiration.
Our series "Space for ideas - Meetings at east" explores what happens when spaces don’t just host, but contribute.
Room for ideas - Part I
How does a space shape collaboration? Here work environments offer more than just functionality.
Discover how thoughtful architecture and flexible design open up new perspectives for working together.
Room for ideas - Part II
New spaces, new possibilities: Our new conference floor combines light, loft character, and flexibility.
Discover how Amber, Pepper, and Olive create a unique environment for contemporary work formats and meaningful encounters.
Between Check-in & Check-out
Business trips don’t have to run like clockwork.
During your stay, there's space for clarity, regeneration – and renewed energy.